Hot Towing
Free Marketing Audit

Is Your Towing Company's Marketing Costing You Calls?

Check off what you've done. We'll score your marketing in real-time and show you exactly where you're leaving money on the table.

0/40
📍 Google Business Profile 0/10 ▼
✓
Profile claimed & verified
Unverified profiles don't rank. Period.
✓
Correct NAP (Name, Address, Phone)
Mismatches confuse Google and cost you Map Pack rankings.
✓
Primary category = "Towing Service"
Wrong category = invisible to your best customers.
✓
Secondary categories added
Roadside Assistance, Auto Wrecker — each opens new search queries.
✓
Service area properly defined
Too narrow = missed calls. Too broad = diluted rankings.
✓
All services listed with descriptions
Google uses these to match searches. List every service you offer.
✓
Business hours accurate (including 24/7)
"Open now" is a Google filter that drives after-hours calls.
✓
20+ quality photos uploaded
Profiles with photos get 42% more direction requests and 35% more clicks.
✓
Google Posts published weekly
Active profiles signal to Google that you're a real, engaged business.
✓
Q&A section seeded with common questions
You can ask AND answer your own questions. Control the narrative.
⭐ Reviews & Reputation 0/6 ▼
✓
50+ Google reviews
Volume + recency = trust signals. Aim for 3-5 new reviews per week.
✓
4.5+ star average rating
Below 4.0 and customers scroll past you. Stars are your first impression.
✓
Every review gets a response
Responding shows you care. Google also rewards engagement.
✓
Review request process in place
Don't hope for reviews — systematize them. SMS link after dispatch works best.
✓
Negative reviews addressed within 24 hours
A fast, professional response to a 1-star review can actually win you customers.
✓
Reviews on secondary platforms
Yelp, Facebook, BBB — diversified reviews build citation authority.
🌐 Website 0/8 ▼
✓
Mobile-first design
80%+ of towing searches happen on phones. Hard to use = they call someone else.
✓
Click-to-call button on every page
The #1 action you want. Make it impossible to miss.
✓
Page loads in under 3 seconds
Stranded on a highway? They won't wait for a slow site.
✓
Service pages for each service
One page per service = one ranking opportunity per service.
✓
Location/city pages for each area served
"Towing in [City]" pages rank for local searches.
✓
SSL certificate active (https://)
No SSL = "Not Secure" browser warning. Instant trust killer.
✓
Schema markup for local business
Structured data helps Google understand your business. Free rich results.
✓
Clear pricing or "Call for Quote"
Transparency builds trust. Even ballpark pricing puts you ahead.
🔍 Search Engine Optimization 0/5 ▼
✓
Title tags include city + service
Title tags are the #1 on-page ranking factor. Make every one count.
✓
Consistent NAP across all directories
Inconsistent citations confuse Google's local algorithm.
✓
Listed on 20+ local directories
More consistent citations = stronger local SEO signals.
✓
Blog with local content
Fresh content keeps Google crawling. "Winter driving tips in [City]" = free traffic.
✓
Google Search Console connected
Free data on what searches find you. Not tracking = guessing.
💰 Paid Advertising 0/5 ▼
✓
Google Local Services Ads (LSA) active
LSAs appear ABOVE regular ads. Pay-per-lead. The #1 paid channel for towing.
✓
Google Ads with call-focused campaigns
Search ads for "tow truck near me" convert like crazy — if set up right.
✓
Negative keywords in place
Without negatives, you're paying for clicks that'll never convert.
✓
Ad schedule matches business hours
Don't pay for 3 AM clicks if nobody's answering the phone.
✓
Conversion tracking set up
No tracking = no idea what's working. Call tracking at minimum.
📞 Call Tracking & Lead Management 0/3 ▼
✓
Call tracking software in place
If you don't know where calls come from, you can't optimize spend.
✓
Calls being recorded & reviewed
Recordings reveal missed opportunities and dispatcher issues.
✓
Missed calls get callback within 15 min
Speed-to-lead wins in towing. A missed call is a lost customer.
📱 Social Media & Brand 0/3 ▼
✓
Active Facebook Business page
Still the #1 social platform for local businesses.
✓
Consistent branding across all platforms
Professional consistency = trust. Mismatched branding looks amateur.
✓
Job photos shared regularly
Recovery photos go viral. Real content beats stock photos 100x.

Your Marketing Score

0
out of 40
Grade: D

Start checking items above to see your score update in real-time.

Section Breakdown

📍 Google Business Profile
0/10
⭐ Reviews & Reputation
0/6
🌐 Website
0/8
🔍 SEO
0/5
💰 Paid Advertising
0/5
📞 Call Tracking
0/3
📱 Social & Brand
0/3

📧 Get Your Results + Action Plan

We'll review your results and send a personalized action plan with exactly what to fix first — tailored to your score.

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